i'm going from the origin of the word. it has only been recently that "geek" has come to mean anything but "not cool".
and let's face it, the people who are branded as "cool" by popular society are usually not considered "geeks". those people would usually consider "geeks" to be uncool.
please recall, i also said i didn't want to be "that" brand of cool insinuating that there are other ways to be cool rather than to be a product of the cookie cutter peer pressure factory. i'd rather have a brain, thanks.