Designation: Matthew Alexander. I'm a Creative Designer at a small digital art house in San Francisco:
We mostly do 3D and illustration assets for videogames, including some characters in the new BioShock game. While we're proud of our stuff, we've been talking a lot about the "Serious Games" genre, which refers to games intended to develop real world creative skills and awareness.
Nobody has really nailed how to do it yet, but I'm betting the Sports Racer Community has as good a shot as any, and I'd love to help make it happen.