When my mom had me breasting was out- this was um mid 70's. It just wasn't cool to do it. Smoking cigars and drinking martinis in the backyard w/ neighbors, that was okay.
I am opposed to women who WON'T breastfeed for reasons of vanity. There is no way you can deny that breast milk is the best for the baby- colustrum, always perfect temperature. For the mom will help with losing weight after childbirth and can i.e. the case of my sister- give you ripped abs.
I am sorry for the women who can't breastfeed- but really want to slap the women who won't do it (and are aware of the benefits) because their friends aren't doing it or their afraid they'll look like the Ethiopian woman in N Geographic.