What is "IT"?

[itfreak]

What is "IT"? I don't know if you all have seen the new "IT" commercial, but I was just trying to figure out exactly what "IT" is...

-it is a mound of built in versatility
-The ethos behind it is that it is tailored to the user
-IT is dishwasher safe
-IT doens't lose suction
-with IT's sleek design and incredible handing, it can turn on a dime
-IT can hold up to 2500 of your favorite songs
-IT can cook anything from succulent chicken to chatou brion
-IT doesn't lose suction
-IT has over 1700 lines of resolution
-IT makes multitasking a breeze
-IT looks cool on a desk
-IT comes in 8 different designs & 3 different sizes
-people train their dog to fetch IT
-IT makes people look 3 inches taller and 3 inches thinner
-IT makes you look 5 years younger

You can find more info about "IT" at LINK REMOVED but that still doesn't explain much. Thanks for any explanations!