var x = { "items": [
 { "zone": "1",  "type": "2",  "subtype": "1",  "message": "i heart ZE - vive la show" },
 { "zone": "1",  "type": "2",  "subtype": "2",  "message": "Look at me.  I'm advertising!" },
 { "zone": "1",  "type": "2",  "subtype": "3",  "message": "Brian from Pawling, NY watches Ze, and gives $$$" },
 { "zone": "1",  "type": "2",  "subtype": "0",  "message": "I'm a little duckie, short and stout..." },
 { "zone": "1",  "type": "2",  "subtype": "1",  "message": "Pour in the ze or I'll really really pout..." },
 { "zone": "1",  "type": "1",  "subtype": "2",  "message": "ze frank is teh awesomes" },
 { "zone": "1",  "type": "1",  "subtype": "1",  "message": "Go Bucks!" } ] };