var x = { "items": [
 { "zone": "1",  "type": "2",  "subtype": "3",  "message": "Where do I preorder Farmboy??" },
 { "zone": "1",  "type": "1",  "subtype": "1",  "message": "ze--playingwith your wii can make u go blind! jl" },
 { "zone": "1",  "type": "2",  "subtype": "3",  "message": "VidGrabber.com - Don't wake the bees!" },
 { "zone": "1",  "type": "2",  "subtype": "3",  "message": "Sammy (age 4) wants to buy Ze a ducky.  Monetize??" } ] };