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March 27, 2008

the awareness test

a classic psych 101 demonstration, but still catches me off guard:: click below ::


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Comments (35)

From an avid cyclist - thank you for posting this.

Posted by: CTodd at March 27, 2008 4:45 PM

I had to watch it three times... What does that say about me?

Posted by: David at March 27, 2008 5:04 PM

I missed the bear the second time around as well. That's also a backslide, not a moonwalk.

Posted by: Jon B at March 27, 2008 5:33 PM

Gotta love the quirks of visual cognition. Pity they made this commercial without consulting Dan Simons, the man behind the original gorilla/basketball video. (Find the original and other videos here)

Posted by: Aaron Golas at March 27, 2008 10:28 PM

So, how much discussion do you think took place to settle on a Moonwalking Bear? Fascinating!

Posted by: David at March 27, 2008 10:30 PM

is it wierd that i was looking for a moon-walking bear to start off with

Posted by: Chris Lawson at March 27, 2008 10:31 PM

Gotta love the quirks of visual cognition. Pity they made this commercial without consulting Dan Simons, the man behind the original gorilla/basketball video. (Find the original and other videos here)

Posted by: Aaron Golas at March 27, 2008 10:35 PM

lol that was really good. I got the right number of passes then was like, wait, a moonwalking bear????

actually took me three tries to see it just because i didn't expect it to even be so close in the first place

Posted by: The Grandmont at March 28, 2008 12:19 AM

Yes. But did you notice the tapdancing toad? I didn't think so.

Posted by: Airn at March 28, 2008 3:48 AM

Holy crap!!!!!

Posted by: Your Girl at March 28, 2008 7:34 AM

i want a moonwalking bear :(

Posted by: guddijon at March 28, 2008 9:55 AM

I saw that one recently and was also surprised by it... Amazing.

Posted by: girlie_sportsracer at March 28, 2008 10:14 AM

"Look out for cyclists" ... especially if they're wearing black!

Posted by: Stevan at March 28, 2008 12:00 PM

this totally got me too

Posted by: Duncan at March 28, 2008 3:04 PM

Cool as a PSA also.

Posted by: Mac at March 28, 2008 5:10 PM

I like it, it’s too bad you can’t fall for it twice. It’s definitely the least gory ad they’ve had in a while, the last ones for drink driving and speeding were pretty scary!!-
http://www.youtube.com/watch?v=qsY_Co-p8Bw
http://www.youtube.com/watch?v=yVBfMMMUsGs&feature=related

Posted by: Gen at March 28, 2008 10:18 PM

I get distracted by the bear and lost count of how many passes.

Posted by: Danny at March 28, 2008 11:05 PM

I got distracted by the bear and lost count of how many passes.

Posted by: Danny at March 28, 2008 11:05 PM

Awesome.

Posted by: Will at March 29, 2008 1:01 PM

'you see what you want to see, and you hear what you want to hear'- rockman from the animated film, the Point.

Posted by: habile b at March 29, 2008 5:19 PM

I had a discussion about this on another forum. The message and demonstration do not match. If we were required to count cars, or do a similar task, while we drove then we might not see a person. This, however, is not the case.

Posted by: CrimsonEdge at March 29, 2008 6:47 PM

There were a few of these weren't there? I remember this one. I did not know it had that end about cycling. And the season is going to be on full force in about 20 more degrees of mercury rising. Hot damn.

Posted by: boo at March 30, 2008 1:11 AM

Next time I'm on my road bike, I'll be wearing a fuzzy bear costume just to be certain that absolutely no-one sees me. Far out...

Posted by: tunnybell at March 31, 2008 2:42 PM

Well, that came out of nowhere. It makes Douglas Adams "Somebody Else's Problem Field" seem so much more plausible. It doesn't make things invisible, you just never notice them, because you probably don't want to have to think about it.

Posted by: Black Mage at March 31, 2008 6:16 PM

To heck with the bear, I guessed 13!!! Woohoo!!!

Posted by: M.J. Devlin at March 31, 2008 11:22 PM

How sad is it that I knew the bear was coming - yet still managed to miss it?

Posted by: Rob McW at April 1, 2008 12:15 PM

The bear cannot moonwalk for shit. Just hope you're all aware of that.

Posted by: Eternal at April 2, 2008 10:48 AM

The first one with the gorilla I thought was much better...the moonwalking was too over the top in this one

Posted by: James Gerber at April 3, 2008 11:58 AM

Hahaha it took me 3 times too.Damn Im getting old.
Thanks that was fun.

Posted by: Nevi at April 22, 2008 7:19 AM

Im not amused. We were told to watch the team in white. the bear is black so with all that fancy ball passing, there was no reason for us to take notice of anything but the white players since we were to count their passes.

Posted by: Erin Morano at April 25, 2008 1:19 PM

@Erin: The if the bear wasn't black you wouldn't have paid so little attention to it. If it was, say, lime green it would have stuck out like a sore thumb. Thats the point of this. A cyclist isn't always going to be so obvious.

Posted by: ProtoFury at April 29, 2008 1:14 PM

Sorta like god and the search for intelligent life.

Posted by: Xetheare at May 10, 2008 9:56 AM

How can man miss the bear by the seccond time?

Posted by: Name at May 26, 2008 2:45 PM

Dark against dark is difficult to see. That's why cyclists are recommended to wear light colours and reflective gear, especially at night. I can't even begin to count the number of cyclists I've seen wearing all black at night. While it's a driver's responsibility to pay attention, cyclists should also do what they can!

Posted by: Sam at August 18, 2008 2:50 PM

I'd run over guy in a gorilla suit doing a backslide any day.

Posted by: Tjalling at September 28, 2008 10:11 AM

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