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February 2, 2010

Sussex Safer Roads Partnership (SSRP) | Embrace Life

click below :: beautifully shot PSA ::

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Comments (28)

Thats one heck of a psa.

Posted by: Duncan at February 2, 2010 9:34 PM

Beautiful way of telling this story! Thanks for sharing this work of art, Ze.

Posted by: Dinah at February 2, 2010 9:41 PM

That was amazing......thanks for sharing!

Posted by: Mark Smith at February 2, 2010 9:48 PM

Wow. That's really beautiful. If I wasn't already a die-hard seatbelt user, that would totally convince me.

Brilliant, brilliant concept, flawlessly executed. This should win some awards.

Posted by: Jason Black at February 2, 2010 10:39 PM

wow. that was totally unexpected, and amazingly powerful.

Posted by: laura sina at February 2, 2010 10:44 PM

That's marvelous. Excellent direction. And GO West Sussex FL!

Posted by: Mme at February 3, 2010 1:08 AM

"This video is no longer available due to a copyright claim by Neil Hopkins"

Posted by: Szymon at February 3, 2010 8:07 AM

Unfortunately that link appears to be dead. Found another to the same video though - and this one appears to be by the people that made it, so should stay working:


Posted by: Evan at February 3, 2010 8:27 AM

I wish i could see it... It's already been taken down...

Posted by: Ben at February 3, 2010 8:51 AM

The video has been pulled. Strange. You'd think they'd want to spread a PSA as far and wide as possible as cheap as possible.

If anyone has another link let me know, I'd like to watch it.

Posted by: Randy Aldrich at February 3, 2010 10:03 AM

Think i found the legit YouTube link. Ze, might want to switch the embedded video:


Posted by: Randy Aldrich at February 3, 2010 10:16 AM

Every now and then commercial advertising, propaganda, or a PSA like this creates a prefect visual Haiku. Simple, short, emotionally powerful, smart metaphors (I loved the bowl of sequins as broken glass) combine to create a stunning message.

Thanks Ze.

Posted by: DS Bakker at February 3, 2010 11:20 AM

Thanks for sharing that Ze, It was awesome.

Posted by: John at February 3, 2010 12:22 PM

Oh how wonderful. How magically and pragmatically wonderful!

Posted by: jeano at February 3, 2010 1:59 PM

How come in car chase movies women always end up in the supporting roles?

Posted by: lynn phillips at February 3, 2010 2:30 PM

When can we see this on TV as a commerical? It was great. I would love to see a drunk driving sceneril like this for a TV commerical.

Posted by: Frank at February 3, 2010 3:58 PM


Posted by: Sara at February 3, 2010 10:53 PM

Wow. Best produced public sector creation I've ever seen. This is from a tiny little council as well, not central gov. I wonder if there's a story behind why/how the commissioned something so incredible.

Posted by: Daniel Vesma at February 4, 2010 3:55 AM

oh my goodness. that was not safe for work. i'm crying like a baby in here.

Posted by: wick at February 4, 2010 2:05 PM

That is chillingly beautiful. Bravo.

Posted by: Mary at February 4, 2010 3:05 PM

Definitely unexpected and beautiful. I was very surprised at how emotional I felt immediately, without warning. Wow, I am blown away.

Posted by: Scott at February 5, 2010 8:22 PM

thanks for sharing. I was taken aback by the imagery. Like you said, beautiful.

Posted by: earthbound01 at February 6, 2010 12:20 PM

That was really nice. The reverse symbolism of your family being a safety net is interesting.

Also, do families from the UK keep a bowl of glitter and sequins in their living rooms? Is it like how we have coffee table books to suggest to visitors how interesting we are?

Posted by: Alex K. at February 6, 2010 3:13 PM

That was awesome. No words necessary, the beautiful actions of the actors in the ad told the story. I don't remember commercials I have seen in the past, this ad however, will stay with me forever. Thank you.

Posted by: Cynthia Ulrey at February 21, 2010 11:50 AM

Powerfully simple.

Posted by: Vivian at March 1, 2010 11:25 PM

Absolutely on target and awe inspiring

Posted by: harry at April 29, 2010 10:09 AM

This video really got to me. I always wear my seat belt.

Posted by: Spiderman dress up games at June 4, 2010 10:28 AM

Yes it is very simple. But with a very powerful message.

Posted by: Salvync at June 10, 2010 12:31 PM

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