Sussex Safer Roads Partnership (SSRP) | Embrace Life

Thats one heck of a psa.

Beautiful way of telling this story! Thanks for sharing this work of art, Ze.

That was amazing......thanks for sharing!

Wow. That's really beautiful. If I wasn't already a die-hard seatbelt user, that would totally convince me.

Brilliant, brilliant concept, flawlessly executed. This should win some awards.

wow. that was totally unexpected, and amazingly powerful.

That's marvelous. Excellent direction. And GO West Sussex FL!

"This video is no longer available due to a copyright claim by Neil Hopkins"
:(

Unfortunately that link appears to be dead. Found another to the same video though - and this one appears to be by the people that made it, so should stay working:

http://www.youtube.com/watch?v=h-8PBx7isoM

I wish i could see it... It's already been taken down...

The video has been pulled. Strange. You'd think they'd want to spread a PSA as far and wide as possible as cheap as possible.

If anyone has another link let me know, I'd like to watch it.

Think i found the legit YouTube link. Ze, might want to switch the embedded video:

http://www.youtube.com/watch?v=h-8PBx7isoM

Every now and then commercial advertising, propaganda, or a PSA like this creates a prefect visual Haiku. Simple, short, emotionally powerful, smart metaphors (I loved the bowl of sequins as broken glass) combine to create a stunning message.

Thanks Ze.

Thanks for sharing that Ze, It was awesome.

Oh how wonderful. How magically and pragmatically wonderful!

How come in car chase movies women always end up in the supporting roles?

When can we see this on TV as a commerical? It was great. I would love to see a drunk driving sceneril like this for a TV commerical.

epic

Wow. Best produced public sector creation I've ever seen. This is from a tiny little council as well, not central gov. I wonder if there's a story behind why/how the commissioned something so incredible.

oh my goodness. that was not safe for work. i'm crying like a baby in here.

That is chillingly beautiful. Bravo.

Definitely unexpected and beautiful. I was very surprised at how emotional I felt immediately, without warning. Wow, I am blown away.

thanks for sharing. I was taken aback by the imagery. Like you said, beautiful.

That was really nice. The reverse symbolism of your family being a safety net is interesting.

Also, do families from the UK keep a bowl of glitter and sequins in their living rooms? Is it like how we have coffee table books to suggest to visitors how interesting we are?

That was awesome. No words necessary, the beautiful actions of the actors in the ad told the story. I don't remember commercials I have seen in the past, this ad however, will stay with me forever. Thank you.

Powerfully simple.

Absolutely on target and awe inspiring

This video really got to me. I always wear my seat belt.

Yes it is very simple. But with a very powerful message.