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September 13, 2011

you are not so smart :: by David McRaney

McRaney's new book talks about why we procrastinate (and how we can stop) :: see more here :: http://youarenotsosmart.com/2011/09/07/you-are-not-so-smart-the-official-movie-trailer-for-the-book/ :: click below to watch the excellent "trailer" ::

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Comments (2)

That's really good. And it is a great companion piece to your video about Brain Crack, which has helped me immensely. http://www.zefrank.com/theshow/archives/2006/07/071106.html

Posted by: Jeano at September 19, 2011 8:23 PM

Not bad. This teaser would be much more effective as a "radio" spot though, without the visual distractions. The dancing text thing, while trendy and cute, added nothing to the presentation and instead was very distracting. I found it much easier to take by looking away from the screen and just listening to the text. And with that said, the text could be edited down to half its length and be able to make all of the same points just as effectively.

Assuming that this was intended to be a sales tool for the book, it would also have been useful if it actually made a pitch for the book and described what else was in it. As it stands, I was left with no idea!

All said, this piece is rather cutesy, but sort of falls flat.

I did find the narrator's inflection interesting, however (particularly how he pronounces "because" as "becalls")...


Posted by: ben K at October 2, 2011 2:18 PM

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